What do Chris Rock, Gillian Anderson and Pete Davidson have in common? This astounding Emmys XR red carpet experience

The Hollywood Reporter has partnered with Yahoo to bring an innovative XR experience called The Immersive Red Carpet and Roundtable Experience, which will bring the Emmys red carpet right into your living room. With this immersive experience, viewers can see and interact with this year's nominees through an audio-enabled augmented reality (AR) experience. Click below to experience it!
The biggest night on television is this Sunday, September 19, when the 73rd Primetime Emmy Awards celebrate the best the small screen has to offer. While the stars can be seen on the LA Live event deck in downtown Los Angeles, fans can experience an early and personal portion of the red carpet action from the comfort of their own home thanks to immersive footage from The Hollywood Reporter and Yahoo Red carpet.
In partnership with the Yahoo News XR Affiliate Program - the industry leader in XR storytelling that reinterprets conventional content in a fully interactive form - the Immersive Red Carpet offers casual consumers and binge watchers alike the opportunity to hear from their favorite actors in a unique way to listen . The trade publication project follows in the footsteps of its similar undertaking for the Academy Awards last April and is a spin-off of its Emmy Roundtable video series, which features many of the nominees competing for the year's most coveted prizes.
The Immersive Red Carpet - available on desktop and mobile devices - your place in the front row at the gala event. From Gillian Anderson of The Crown and Pete Davidson of Saturday Night Live to Chris Rock of Fargo and John Boyega of Small Ax, some of the medium's brightest talents speak openly about their careers, ambitions, and mutual respect. This gives viewers an intimate and entertaining idea of ​​what drives these artists if they continue to push boundaries and break new ground on television.
Laughing at his unsuccessful attempt to play Jimmy Olsen in Tim Burton and Nicolas Cage's failed Superman Lives movie epic, Rock says to Boyega, “Where's my superhero movie? I was so close. "Meanwhile, Sarah Paulson expresses her admiration for Gillian Anderson (for The Crown), who was nominated for Outstanding Supporting Actress in a Drama Series, and says," What seems to me from the outside is that you make decisions that are very few having to do with moving have a needle. When I look at the decisions you've made, it feels honest and noble. "
I want Eddie Murphy / [Adam] Sandler's career.
Pete Davidson
For her part, Anderson says she moved to the UK for work immediately after the X-Files because "you could switch between theater, television and film, and that was always my dream". Davidson's goal is to follow in the footsteps of his idols: "I want Eddie Murphy / [Adam] Sandler's career."
Launched in 2019, the Yahoo News XR partner program offers journalists groundbreaking digital tools for innovation in augmented reality. The proprietary platform, operated in part by Yahoo Ryot Lab, Yahoo's award-winning content studio and innovation lab, creates novel formats for a 5G-powered modern world and is compatible with all facets of the media landscape, including news, sports, finance, Entertainment and wellness. It bridges the gap between consumers and the things they love and seeks to transform the industry by changing the way media is produced and used.
Empowered by the kind of celebrity and entertainment coverage only The Hollywood Reporter can deliver, the XR Affiliate Program's latest triumph reaffirms the power of augmented reality to excite and delight audiences. For real Emmys thrills, check out the Immersive Red Carpet at the top of this article.
In this article:
Gillian Anderson
American-British film actress
Chris Rock
American comedian, actor, screenwriter, television producer, film producer, and director

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