Walmart Black Friday 2020: New in-store experience, more online deals
Walmart is preparing for the busy holiday shopping season with big plans.
On Wednesday, the retail giant announced a reinvented Black Friday savings event that includes great deals and a safer, more convenient shopping experience starting November 4th. The sale continues through three separate events in November.
Three key areas of Walmart's "Black Friday Deals for Days" include previous discounts that will be different online and in-store, the option to collect online Black Friday orders through contactless roadside pickup and improved security protocols.
As shopping interests have shifted towards "new normal" things like sports, sleepwear, exercise equipment, and outdoor needs, Walmart is also making sure to increase inventory for these gifts.
There will also be more pet supplies, toys, and household items, including more than 1,300 new toys, more than 3 million pet beds, and increased availability of kitchen appliances.
"Customers trust Walmart to deliver a fantastic Black Friday year after year," said Scott McCall, executive vice president and chief merchandising officer of Walmart USA, in a statement. "While this year's event looks different, our commitment to what our customers depend on us for - the absolute best prices of the season for hot gifts from top brands - hasn't changed."
He continued, “I am delighted that this year, when it matters most to our customers, we are offering them more convenient and safer ways to shop Black Friday at Walmart, whether or not in one of our off-the-shelf stores comes and orders is picked up online and at the roadside or delivered directly to your door. "
Walmart Black Friday offers for Days Events
Event 1 - Offers begin online on November 4th at 7pm. ET and new offers will be available in stores starting November 7th at 5am.
During the first event, buyers can see savings on a mix of brands like Roku, Magic Bullet, and more.
Event 2 - Offers begin online on November 11th at 7pm. ET and new offers will be available in stores starting November 14th at 5am.
The second event features discounted prices on electronics, mobile devices, movies, music, clothing, and more.
Event 3 - Offers begin online on November 25th at 7pm. ET and new deals will be in stores on November 27th from 5am.
The third event will feature more savings on electronics, toys, living space, seasonal decor, and more.
"We were very thoughtful in planning this year's event," added McCall. "By spreading the deals over several days and delivering our hottest deals online, we expect the Black Friday experience in our stores to be safer and more manageable for both our customers and our employees."
Improved security measures
Like many other retailers, Walmart has taken steps to ensure customer safety amid the ongoing COVID-19 pandemic.
In pharmacies and cash registers there are reduced opening times, required face coverings, anti-sneeze plastic barriers, traffic management and social distance areas.
The company also plans to instruct customers to create individual straight lines to enter the store where the cleaned shopping carts will be returned by employees. Everyone is also instructed to shop on the right side of the aisles to allow for more social distance and safety.
MORE: Walmart Plus is launching. This is how it is compared to Amazon Prime
In addition, buyers can opt for contactless pick-up or delivery services or contactless payments in-store using Walmart Pay or the Walmart app.
With the rise in online sales after the pandemic, Walmart plans to hire more than 20,000 seasonal workers to meet the increased demand for holidays.
The hiring takes place immediately with planned shifts 48 hours after the application and lasts until January 1, 2021. There is also the option of switching to full-time employment.
"The holidays are always a special time, and we believe the season will mean even more to our customers this year," said Greg Smith, executive vice president of Walmart in the US, in a statement. "As more of them turn to online shopping, we want to make sure we are staffed and ready to deliver this special gift to their loved ones while meeting the daily needs of our customers."
He continued, "We are also proud to continue to offer employment opportunities across the country when they are most needed."
The news of Walmart's vacation plans comes soon after the megastore announced Walmart +, a membership program that offers customers unlimited free delivery of more than 160,000 in-store products, as well as a host of other in-store benefits.
Editor's Note: This story was originally published September 23, 2020.
Walmart Black Friday 2020: New Experiences in Business, More Online Deals originally posted on goodmorningamerica.com
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