This Fast-Food Chain Is Partnering With Walmart to Open New Locations
Due to the big box retailer's new partnership with Charley's Philly Steaks, select Walmart food courts come to order with grilled cheesesteaks, classic chicken wings and loaded gourmet fries.
Charleys, which currently operates more than 600 locations in 47 states, has just announced the opening of its first Walmart location in Columbus, Ohio. According to QSR Magazine, the fast food chain plans to expand into 10 more Walmart stores in early 2021. (See Also: McDonald's Is Making These 8 Important Upgrades.)
In addition to the world's # 1 cheesesteak, Charley's Walmart brings a touch of fun thanks to a new restaurant design specifically tailored to families shopping. According to Brian Hipsher, Charley's chief marketing officer, customers at the new locations can expect arcade games, a doodle wall, and a giant barbecue spatula perfect for selfies.
"We're excited to have this opportunity to partner with Walmart and bring smiles to our guests in an updated and quirky setting," says Hipsher. "It's about having some fun and taking a break from the hustle and bustle of a busy day."
Right now, the whim may have to wait to take full flight. Due to COVID-19 restrictions, the restaurant currently has limited in-store seating with an emphasis on online ordering, roadside collection, and third party delivery. The brand recently launched a new mobile app and rewards program that makes contactless ordering easier than ever.
If you choose to visit the store during opening week, exclusive rewards await when you check-in at the point in the Charleys Rewards app. You can also win free food for a year through a special social media contest.
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