The Truth About Those 'Shark Tank' Keto Pill Advertisements You Keep Seeing

Photo credit: Courtesy of Getty / Lori Grenier via Twitter
From good housekeeping
Some of Shark Tank's business moguls have been targeted by fake advertisements for keto diet pill products that have never appeared on the show.
Lori Grenier and Mark Cuban went directly to the public to avoid falling victim to these scams.
Keto-related products rarely showed up on the ABC program, and Grenier said she had "never made a keto or diet product".
Shark Tank has been a platform for thousands upon thousands of products that some of the show's die-hard fans would say seem almost too good to be true. The show's huge commercial success (which Inc. reports can double or triple a company's sales in a single year) has drawn more inventors, brands, and companies to seek support from one of the show's stars. And when a product is just too fancy to appear on the show, some entrepreneurs simply fake a recommendation - which is the case with quite a few ketogenic diet products, some of which are actually stealing Lori Grenier's image for social media to use .
As reported by fact checkers at, there have been many digital ads for keto diet pills stating the product has appeared on Shark Tank. Some even claim to have been sponsored or personally supported by the business moguls featured on Shark Tank while they appeared on the show. The pills are billed as a supplement to increase weight loss for those working their way through the keto diet. This targeted program stimulates the metabolism to process fat (or ketosis) as the main source of energy as opposed to carbohydrates like sugar.
But viewers will be surprised to learn that there have been few instances of a keto product crossing the Shark Tank stage - and none have ever received an investment from one of the show's most important "sharks".
A brand called Nui first appeared on Shark Tank in 2018 to invest in their keto-friendly cookie product, which skipped added sugars but doubled saturated fats. During the episode, guest investor and sports icon Alex Rodriguez sunk a $ 300,000 investment in the cookie, according to CNBC. In another episode in 2018, a brand known as the Honest Keto Diet tried to look for an investment in a supplement that would supposedly help keto dieters maintain ketosis without the necessary sugar restrictions that the diet is known for is to be carefully observed. The product wasn't invested by any of the show's stars, but blogs like The Health Radar believe the appearance allowed fraudulent companies to run fake ads.
Fake advertisements for "Shark Tank Keto Pills" were even caught by the Better Business Bureau when officials discovered a product used images that "were from a separate Shark Tank episode that did not mention PureFit KETO". Some ads are even gone so far as to tamper with images of Greiner, the "Queen of QVC" television personality who has funded more than 35 new companies and products on Shark Tank alone.
How widespread are these ads? They're big enough for Grenier to reach out to their social media followers and ask them to stop buying products related to the keto diet and claiming their support. She also appeared in an episode of Dr. Oz Show to deal with the scam once and for all, along with a cybersecurity agent from the Federal Bureau of Investigation and Dr. Oz himself, who was also the source of some fake ads.
"They take our images and Photoshop our product and make it seem like we support or stand behind these products, but we don't," Grenier said in a video posted on their social accounts. "I've never done a keto or diet product before."
Keto diet pills have been the subject of many shopping scams over the years (Chrissy Teigen recently publicly closed one on Twitter). If you come across an advertisement listing a keto product on Shark Tank, it is likely that it has never appeared on the show or received confirmation. The Snopes team says these keto ads often allow scammers to participate in something called "dropshipping." This allows them to make money by getting customers to order frequently questionable products directly from suppliers and earn a commission fee in the process. If you're really interested in learning more about the keto diet and how it can help you manage weight, learn the rules of the diet and how it works - and think about a nutrition plan first before going long-term Discuss changes in your diet with your doctor.
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