MyPillow CEO Mike Lindell concedes his ads will air again on Fox News next week, following a feud over his election-fraud symposium, says report
Michael Lindell, CEO of MyPillow, laughs during a press conference in Des Moines on February 3, 2020. Jim Watson / AFP via Getty Images
Mike Lindell, CEO of MyPillow, pulled all Fox News ads after they refused to promote his election fraud symposium.
Lindell told the Wall Street Journal that his ads would start broadcasting again on Fox next week.
MyPillow lost about $ 1 million a week in sales after they stopped advertising on Fox News, Lindell said.
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Mike Lindell, CEO of MyPillow, said his ads would return to Fox News next week after angrily removed them in July, according to The Wall Street Journal.
One of Fox News' largest sponsors, Lindell, had removed the ads amid an argument with the network because it refused to air a commercial advertisement for a symposium that he said matched his election fraud allegations 2020 would prove.
Lindell reportedly tried to mend its relationship with Fox, but all of the commercials he presented were turned down.
Lindell and Fox now appear to have found a compromise, according to The Wall Street Journal, and Lindell will again be broadcasting apolitical ads on the channel.
Lindell told the Wall Street Journal he expected his ads to restart "Tuesday or Wednesday of next week."
A Fox News spokeswoman told the outlet that Lindell had submitted non-political ads but the network was waiting for MyPillow to budget for the campaign.
The Wall Street Journal looked at draft ads and said they didn't mention electoral fraud and instead talked about how the "abandonment culture" affected Lindell and MyPillow.
Lindell told the point of sale that he believed the ad would get his message across, even though electoral fraud was not specifically mentioned.
"I think I'm so branded that you don't have to sit there and say, 'You know, say the words,'" Lindell told the Wall Street Journal.
The resumption of advertising marks the restoration of a lucrative relationship for both parties.
Lindell spent nearly $ 50 million on Fox News last year and $ 19 million as of July this year, the Wall Street Journal reported.
After pulling the Fox News ads, Lindell told the outlet that MyPillow had suffered financially and was losing about $ 1 million a week in sales.
Lindell is an ardent supporter of former President Donald Trump and has continued to spread widely disproved conspiracy theories about fraudulent 2020 elections.
Both Lindell and Fox News are being separately indicted by election technology companies Dominion and Smartmatic for making false claims about the election.
Fox News dismissed the lawsuits against them and has since tried to distance itself from allegations of election fraud.
Insider asked Fox News for comment.
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